With a deep art and design influence from the family, YanYan has a passion for designing things. She has an extensive experience in the graphic visualization, UI/UX design, marketing communication and branding. She believes the look and feel of the products and the company image should stay consistent throughout the whole platform and products.
YanYan is a great team player. She has worked closely with marketing, sales team, developers and project managers. She can also takes projects from zero to finish - from concept, prototype to the printers. She has a Master of Fine Art degree from the University of Texas at Austin, and Bachelor's degree in Industrial Design.
As her design philosophy, she says "I believe the design process must balance between functionality and aesthetics."
Logos & Branding
Brand identity is essential to a company. It tells people what does your organization do and why does it matter? Besides the logo, brand image also includes the color, typography, slogans and tone of voice. Here are examples of the logos and style guides I designed.
I use a combination of typography, visual arts and page layout techniques to produce graphics, including but not limited to publication materials (magazines, newspapers and books), print advertisements, posters, billboards, catalog, flyers and signs.
Product Packaging & Display
Package and display design not only takes consideration for the shelf life, logistics and regulatory, it also provides a first impression to consumers. It’s a branding tool to improve customers’ experience.
An efficient website helps a business gain credibility, keeps customers informed and showcases the products or services. Users appreciate quality and follows their intuition. The webpage should be designed in a way that is obvious and self-explanatory.