With a deep art influence from the family, YanYan has a passion for design. She has an extensive experience in the UI/UX design, graphic visualization, marketing communication and branding. She believes the look and feel of the products and the company image should stay consistent throughout the whole platform. She is the creator for several company branding guides and product visual style guides.
YanYan is a great team player to take projects from zero to the finish line - from concept, prototype to the development - no matter it's a mobile app, a desktop software, or a website. She has a Master of Fine Art degree from the University of Texas at Austin, and Bachelor's degree in Industrial Design.
As her design philosophy, she says "I believe the design process must balance between functionality and aesthetics."
User experience is essential to a product. Therefore the first step for me is to understand the user needs; to know the audience by analyzing the personas, scenarios and use cases. Who are the end users? How the solution we design will solve the problem?
Wireframe & Prototype
Wireframes bridges the information architecture to the visual design. It gives people a grasp of the product’s functionality, shows navigation between pages and ensures the requirements are met through the design. I will create low-fidelity or high-fidelity wireframes and prototype depending on the different phase the project is at.
With strategically implementing images, colors, typography, shapes and texture, I want to make sure the design elements enhance the usability, interaction and user experience for a product. It also helps to give users a clear visual path and direct the flow through the page.